Last updated: 01 October 2026
This Privacy Policy describes how MARTIN HILL CONTRACTS LTD (“we”, “our”, “us”) collects, uses, and discloses your personal information when you visit, use, or make a purchase from elitrova.shop (the “Site”).
Personal Information We Collect
We may collect or process personal information that you provide directly to us when you:
- Create an account or place an order
- Contact us for customer support
- Subscribe to newsletters or marketing communications
- Interact with our website or services in other ways
Types of personal information we collect may include:
- Contact details (name, email address, billing address, shipping address)
- Transaction information (products purchased, order details, payment confirmation)
- Communication data (messages, inquiries, or feedback sent to us)
- Device and usage information (IP address, browser type, device type, pages visited, and interaction data)
How We Use Your Personal Information
We use your personal information to:
- Process and fulfil your orders
- Provide customer support and respond to inquiries
- Communicate with you about orders, products, or services
- Improve and personalise your shopping experience
- Detect and prevent fraudulent or unauthorized activities
- Comply with legal obligations and enforce our policies
How We Share Your Personal Information
We may share your personal information with trusted third parties when necessary, including:
- Service providers that help operate our website and fulfil orders (such as hosting providers and delivery partners)
- Payment processors to securely process transactions
- Marketing partners if you consent to receive promotional communications
- Legal authorities or regulators when required by law or to protect our legal rights
We only share the minimum amount of information necessary for these purposes.
Cookies and Tracking Technologies
Our website uses cookies, pixels and similar technologies to automatically collect certain information when you visit the Site, such as your IP address, browser type, device information, and the pages you view and interact with.
We use the following types of cookies:
- Strictly necessary cookies: required for the Site to function, for example to keep items in your cart and process checkout. These cannot be switched off.
- Analytics cookies: help us understand how visitors use the Site so we can improve it (for example, Google Analytics).
- Marketing cookies: help us measure the performance of our advertising and show you relevant offers (for example, Google Ads, Microsoft Advertising and Meta Pixel).
When you first visit the Site, a cookie banner asks for your consent. Analytics and marketing cookies are only set after you give consent. If you do not consent, we use Google Consent Mode, which may send limited, cookieless signals that do not identify you, to help us measure advertising in a privacy-friendly way.
You can change or withdraw your consent at any time through the cookie settings on our website. You can also block or delete cookies through your browser settings, although some parts of the Site may not work properly as a result.
Google Ads enhanced conversions. If you accept marketing cookies and place an order, we share your email address and phone number with Google in a hashed (one-way encrypted) form, so that Google Ads can measure which of our ads led to your purchase. Google cannot read these details in plain text and uses them only to match the purchase to an ad. If you decline marketing cookies, this information is not shared. You can change your choice at any time from the cookie settings on our website (see our Cookie Policy).
Third-Party Links
Our website may contain links to third-party websites. These websites operate independently and have their own privacy policies.
We are not responsible for the privacy practices or content of third-party websites, and we recommend reviewing their privacy policies before providing personal information.
Security of Your Information
We take reasonable administrative, technical, and physical safeguards to protect the personal information you provide against loss, theft, misuse, unauthorized access, disclosure, or alteration.
However, no method of transmission over the internet or electronic storage can be guaranteed to be 100% secure.
International Transfers
Your personal information may be transferred to and processed in countries outside your country of residence, including where our service providers operate.
These transfers are conducted in accordance with applicable data protection laws and appropriate safeguards.
Your Rights
Depending on your location and applicable laws (including UK and EU data protection laws), you may have certain rights regarding your personal data, including:
- The right to access the personal data we hold about you
- The right to request corrections to inaccurate information
- The right to request deletion of your personal data
- The right to object to or restrict processing in certain circumstances
- The right to opt out of marketing communications
To exercise these rights, please contact us using the details below.
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
Data Retention
We keep your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, including to meet legal, accounting and tax requirements.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs.
When updates are made, the “Last updated” date at the top of this policy will be revised.
Contact Information
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
- Business Name: MARTIN HILL CONTRACTS LTD
- Company Number: 15394084
- Email Address: support@elitrova.shop
- Business Address: Bleak House, Grimesgate, Derby, Leicestershire, DE74 2QD, United Kingdom